This course is an entry level course to Google Ads (previously known as Adwords) designed to appeal to those new to this way of advertising online. The tutor covers overview material on the make-up of Pay-Per-Click advertising and the main components of the ads system. The group will create a sample campaign so that you learn how to structure Ad Groups, Keywords and Ads.The course covers Search Ads only and a basic overview of the main principles of Ads and some key areas to focus on when creating or managing an Ads campaign.
This course is designed for those new to Google Ads wanting to gain foundation skills and knowledge in this popular advertising tool. Participants should have strong computer skills with good understanding of google as a search engine.