The course is designed to provide an overview of Google Analytics. Google Analytics is a complex reporting solution and this course is designed as an overview for beginners wanting to understand the basics. We cover:
Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Businesses often seek detailed information about customers such as who visits your site, when they visit, where customer are geographically, what pages they visit. Google Analytics provides a strong tool for analysing your social media performance. All of this information allows users to develop the most effective advertising and social media strategies.
Small business owners or marketing staff who wish to gain an understanding of how Google Analytics can supply useful information to inform social media strategy and marketing activities. Students should have strong computer skills in order to learn the practical components of this course.