This is an overview course on how to connect your website to the main search engine Google. You will also learn about some of the performance and monitoring tools available.
NOTE: This course is subsidised with funding from the Tertiary Education Commission (TEC) for NZ citizens and permanent migrants. For statistical purposes, some additional information is required as part of the enrolment process.
A condition of enrolment on this course is that you will attend at least 80% of the sessions. The first time you enrol, you'll need to provide evidence of your citizenship or residency by presenting your passport or other documentation. You can present this at the office or email a copy to us.
During the workshop, David will explain the basic consoles and how to connect them to your website, as well as basic navigation and reporting. The class will use a live practice website as an illustrative class example. During the course, you will create a Google account and connect the main tools and consoles up to the practice website. You'll navigate around each of these tools and consoles and talk about basic reporting you can set up in each.
This course will be held in a PC suite at Selwyn College. You need only bring your lunch and a pen.
Small business owners or marketing staff who wish to gain an understanding of how to connect their website to Google.
Prerequisite knowlege: Ideally, course attendees should already have some basic knowledge about websites (basics of website won't be covered in this workshop). Certainly having your own website would be beneficial so you can get the most out of this class. Tutor David recommends that you have attended SEO for Small Business. Students should have strong computer skills to learn the practical components of this course.
This course is a recommended prerequisite for Google Analytics Fundamentals and Google Ads Fundamentals courses.