Find out about this rapidly growing way of doing business. Learn about getting online, market research, case studies and more.
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This is an overview course focusing on the elements that make up digital marketing and what you need to know to start a small online business. We cover a range of different disciplines including business elements such as trademarks, domain names and we talk about the basic ways to set up a website.
On completion of this course, students should be able to demonstrate a basic understanding of the following:
The course is designed to appeal to people who are contemplating starting an online business from home who need to get an overview of what is involved, and what skills/knowledge are necessary before undertaking such an enterprise. Those with understanding of browsers, Microsoft applications, navigation menus and toolbars will gain more from the course.
From March 2015 course:
"Best course ever"
"Great course giving u really good overview - and some great real examples" Kristin
"David made the course easy to understand and created an interesting interactive session" Peter
"Excellent delivery. Well-paced and understood well. Great humour" Connie
"This class was highly informative and engaging - the tutor was dynamic, knowledgeable and motivating! Thanks! " Leonie
Basic understanding of computers, internet browsers (eg Explorer, Chrome, Safari or Firefox) and the use of navigation menus and toolbars is essential. Basic understanding of general Microsoft applications is recommended.
WordPress Bootcamp, SEO for Small Business, Using Social Media to Skyrocket Your Business. How To Make More Money and Think Like an Entrepreneur, Essential Tools to Market Your Business, Xero Web-based Accounting, Accounting the Basics, Introduction to Indesign