NOTE: This course offers a course fee subsidy through funding from the Tertiary Education Commission (TEC) for NZ citizen and permanent migrant adults, and young people aged 16+ who are not currently enrolled in a NZ secondary school. We need to collect extra information such as age, ethnicity, educational achievement and gender for statistical purposes. You must also provide evidence of NZ citizenship or residency if requested. A condition of accepting this course fee subsidy is that you will attend the whole course.
Google Analytics is a complex reporting solution and this course is designed as an overview for beginners wanting to understand the basics. We cover:
Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Businesses often seek detailed information about customers such as who visits your site, when they visit, where customer are geographically, what pages they visit. Google Analytics provides a strong tool for analysing your social media performance. All of this information allows users to develop the most effective advertising and social media strategies.
Small business owners or marketing staff who wish to gain an understanding of how Google Analytics can supply useful information to inform social media strategy and marketing activities. Students should have strong computer skills in order to learn the practical components of this course.