What is a digital campaign and what makes it effective? Once you’ve identified your target audience, you’ll learn how to create your own business channel, build an online campaign, and start a digital journey that will promote your product or service.
NOTE: This course offers a course fee subsidy through funding from the Tertiary Education Commission (TEC) for NZ citizen and permanent migrant adults, and young people aged 16+ who are not currently enrolled in a NZ secondary school. We need to collect extra information such as age, ethnicity, educational achievement and gender for statistical purposes. You must also provide evidence of NZ citizenship or residency if requested. A condition of accepting this course fee subsidy is that you will attend the whole course.
What is a digital campaign and what makes it effective? How do you identify audience demographics and target potential customers? You will learn all about this and more, including how to create your own business channel; build an online campaign; and what makes an effective digital journey for your product or service. You’ll also find out about touch points, what SEM and SEO mean, and the benefits of paid search.
Those starting up or running small businesses. Sole traders looking to improve their numbers.
Your lunch, your smartphone and logons for any social media you already use.
Google Analytics Fundamentals, SEO for Small Business, Google Ads Fundamentals