How to Start an Online Business
Find out about this rapidly growing way of doing business. Learn about getting online, market research, case studies and more.
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Description
NOTE: This course offers a course fee subsidy through funding from the Tertiary Education Commission (TEC) for NZ citizen and permanent migrant adults, and young people aged 16+ who are not currently enrolled in a NZ secondary school. We need to collect extra information such as age, ethnicity, educational achievement and gender for statistical purposes. You must also provide evidence of NZ citizenship or residency if requested. A condition of accepting this course fee subsidy is that you will attend the whole day.
About the course
This is an overview course focusing on the elements that make up digital marketing and what you need to know to start a small online business. We cover a range of different disciplines including business elements such as trademarks, domain names and we talk about the basic ways to set up a website.
Expected learning outcomes
On completion of this course, students should be able to demonstrate a basic understanding of the following:
- Differences between traditional commerce and e-commerce
- How to choose a product or service to sell online
- The competitive landscape and how to conduct market research
- Assessing one's own skills and what skills are needed
- Keywords and their importance
- Choosing an effective domain name for your business, both the business name and a keyword friendly domain name
- Key terms related to website development and how to select a website template or web designer for your website project
- e-Commerce and how to establish an online shop
- The use of WordPress and PayPal
- Freight and shipping for online shopping
- How to monitor and measure your online business with Google web tools
Who should attend How to Start An Online Business
The course is designed to appeal to people who are contemplating starting an online business from home who need to get an overview of what is involved, and what skills/knowledge are necessary before undertaking such an enterprise. Those with understanding of browsers, Microsoft applications, navigation menus and toolbars will gain more from the course.
Testimonials
From March 2015 course:
"Best course ever"
"Great course giving u really good overview - and some great real examples" Kristin
"David made the course easy to understand and created an interesting interactive session" Peter
"Excellent delivery. Well-paced and understood well. Great humour" Connie
"This class was highly informative and engaging - the tutor was dynamic, knowledgeable and motivating! Thanks! " Leonie
Prerequisites
Basic understanding of computers, internet browsers (eg Explorer, Chrome, Safari or Firefox) and the use of navigation menus and toolbars is essential. Basic understanding of general Microsoft applications is recommended.
People who attended this course also attended...
WordPress Bootcamp, SEO for Small Business, Using Social Media to Skyrocket Your Business. How To Make More Money and Think Like an Entrepreneur, Essential Tools to Market Your Business, Xero Web-based Accounting, Accounting the Basics, Introduction to Indesign
