How to use TikTok for Marketing
If you’ve been curious about using TikTok for your business but aren’t sure where to start, this practical, hands-on workshop will show you exactly how it works — and how to make it work for you.
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Sat 19 Sep
- TEC-subsidised course fee for qualifying learners $40.00 incl. GST
- $80.00 incl. GST
Please note there is NO refund or transfer if you cancel less than 5 working days in advance of a class starting. Our refund policy can be read in full here.
Description
About the course
During the day, we’ll break down how TikTok actually functions, from understanding the algorithm to why some videos take off while others don’t. You’ll learn what makes short-form content truly engaging, how to hook viewers in the first few seconds, and how to create effective videos using simple tools — no fancy equipment required.
We’ll explore how to plan content strategically so you’re not just posting randomly, and how to build a clear approach that aligns with your business goals and target audience. You’ll also learn how to use trends, hashtags, and captions intentionally to increase your reach rather than relying on guesswork.
We’ll cover how to read your analytics so you can see what’s working (and what isn’t), and most importantly, how to turn views into meaningful engagement, enquiries, and sales.
By the end of the day, you won’t just understand TikTok — you’ll feel confident using it as a powerful marketing tool for your business.
Who should attend
Those starting up or running small businesses. Sole traders looking to improve their numbers.
What to bring
Your lunch, your smartphone and logons for any social media you already use.
Course fee subsidy
This course offers a course fee subsidy through funding from the Tertiary Education Commission (TEC) for:
- NZ citizens;
- Those who hold a residency-class visa;
- Individuals granted refugee status;
- In some cases spouses of NZ citizens and permanent migrants may also qualify - please contact the office to enquire.
Conditions:
- Registrants must be aged 16 years or older.
- Registrants must not be currently enrolled at a secondary school.
- You should attend at least 80% of your classes to qualify for a fee subsidy.
- We need to collect extra information such as age, ethnicity, educational achievement and gender for statistical purposes.
- You must provide evidence of NZ citizenship, residency or refugee status.
If you are unable to meet these conditions, please contact the office to discuss your situation. The subsidised course fee is $40.
