Marketing That Works
Stop guessing and start marketing with a plan. On this course, you'll work out who your best customers are, what makes you different, and how they find you, including through AI search. You'll leave with a one-page marketing plan for your business.
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Sat 22 May
- TEC-subsidised course fee for qualifying learners $50.00 incl. GST
- $98.00 incl. GST
Sessions
Session 1
Sat 22 May 10:00 - Sat 22 May 16:00At Selwyn College, Auckland.Please note there is NO refund or transfer if you cancel less than 5 working days in advance of a class starting. Our refund policy can be read in full here. -
Mon 26 Jul
- TEC-subsidised course fee for qualifying learners $50.00 incl. GST
- $98.00 incl. GST
Sessions
Session 1
Mon 26 Jul 19:00 - Mon 26 Jul 21:00At Selwyn College, Auckland.Session 2
Mon 02 Aug 19:00 - Mon 02 Aug 21:00At Selwyn College, Auckland.Session 3
Mon 09 Aug 19:00 - Mon 09 Aug 21:00At Selwyn College, Auckland.Session 4
Mon 16 Aug 19:00 - Mon 16 Aug 21:00At Selwyn College, Auckland.Please note there is NO refund or transfer if you cancel less than 5 working days in advance of a class starting. Our refund policy can be read in full here.
Description
About the course
Most small business owners are told to post more, run ads or try the latest AI tool. But without a clear plan, that effort rarely turns into customers. This hands-on workshop starts with the thinking that comes first.
Already tried AI tools and found the results bland? That's usually because AI can only be as sharp as the brief you give it. This workshop gives you that brief: a clear customer, a clear difference and a clear plan.
You'll work on your own business all day, not on case studies. We'll pin down your ideal customer, sharpen what makes you the obvious choice, and choose the two or three channels worth your limited time and budget. You'll also get a first look at how customers now find businesses through ChatGPT, Gemini and Google's AI answers.
You'll finish the day with a one-page marketing plan you can act on the following Monday.
Expected learning outcomes
- Define your ideal customer and what they actually care about
- Write a clear, simple statement of what makes your business different
- Choose the marketing channels that suit your business and budget
- Understand how AI search tools decide which businesses to recommend
- Use AI tools to challenge your thinking, not replace it
- Set simple measures so you know what's working
- Build a one-page, 90-day marketing plan
Who should attend?
- Anyone whose marketing feels bland or gets little engagement, whether they're using AI tools or not
- Small business owners and sole traders
- People starting or about to start a business
- Freelancers and consultants who need more of the right clients
- Community groups and not-for-profits wanting to reach more people
- Anyone who looks after marketing in a small team without formal training
What to bring
A laptop or tablet, your phone (with ChatGPT, Gemini or a similar AI tool you can log into; the free version is fine), your website address and social media links (if you have them), and a packed lunch (if attending the weekend course).
About your tutor
Simon Cope is a Senior Tutor in Marketing at Massey University and a Selwyn College old boy who has founded more than 10 businesses over 40 years. He has taught more than 10,000 students and holds a Lecturer of the Year award. With his wife Kristina Cope, he co-runs Creating Design Clarity, helping homemakers feel confident in their design decisions, and the place he tests everything he teaches.
