This workshop will give you an overview of digital marketing including channels, funnels, audience demographics and behaviour. You will learn how to create an online persona and start your own digital journey.
NOTE: This course offers a course fee subsidy through funding from the Tertiary Education Commission (TEC) for NZ citizen and permanent migrant adults, their partners on work visas, refugees, NZ citizen and permanent resident young people aged 16+ who are not currently enrolled in a secondary school. We need to collect extra information such as age, ethnicity, educational achievement and gender for statistical purposes. You must also provide evidence of NZ citizenship, residency or refugee status if requested. A condition of accepting a course fee subsidy is that you commit to at least 80% attendance of your course.
This workshop will give you an overview of digital marketing. You'll learn about digital channels and funnels, and how to identify your audience demographics and behaviour. You'll also find out what the 'internet of things' means; how to create an online persona; how to identify your own business channel; and the key steps for creating your digital journey. This course will evolve to reflect the latest information in social media for business. Bring your smartphone as you'll get started on your journey during the course.
Those starting up or running small businesses. Sole traders looking to improve their numbers.
Your lunch, your smartphone and logons for any social media you already use.