Jef Kay

Jef Kay, George FM founder, has been focusing on digital marketing since he sold the radio station to Mediaworks in 2009. After working in web development at On Company in 2010, Jef launched Easy Social Media in 2012. This social media marketing agency grew to a team of 10 within five years, with offices in Christchurch and Sydney. Jef also launched Newsletter Ready, a creative copywriting agency focusing on EDMs, and in 2023 launched Cleva.Bot, creating AI-powered Chatbots for websites. Jef has a deep understanding of digital marketing in all its facets, and is well-positioned to share this knowledge with attendees of the digital marketing course. Digital marketing is essential because it allows for global reach, precise targeting, and cost-effectiveness, making it more measurable and flexible than traditional methods. It enables businesses to reach customers wherever they are, adapt campaigns in real-time based on performance data, and build stronger, more personalised relationships with their audience.